Fat Free and 100% Natural: Seven Food Labelling Tricks Exposed Hot

http://eatlocalgrown.com/media/reviews/photos/thumbnail/334x334s/b6/28/32/food-labeling-tricks-exposed-4-1399415940.jpg
Help us create more awareness! Please share this article...

By Sandra Jones, University of Wollongong

If you’re confused by food labels, you’re not alone. But don’t hold your breath for an at-a-glance food labelling system that tells you how much salt, fat and sugar each product contains. Australia’s proposed “health star rating” labelling scheme was put on hold in February, following pressure from the food industry. And it’s unclear whether the scheme will go ahead.

Marketers use a variety of tricks to make foods seem healthier and more appealing than their competitors, particularly when it comes to products aimed at children. One of the most powerful advertising tools a food manufacturer has is the packaging, as it’s what we look at immediately before deciding which food to purchase.

Next time you’re shopping for food, look out for these seven common labelling tricks:

The colour of food packaging can influence our perceptions of how healthy a food is.

A recent study found consumers’ perceptions of two identical chocolate bars were influenced by the colour of the nutrition label; despite the identical calorie information, people perceived the one with the green label to be healthier.

Another tool of savvy food marketers is the use of “ticks” and “seals” that we subconsciously process as indicating that the product has met some form of certification criteria.

A recent study found that nutrition seals on unhealthy food products increased perceptions of healthiness among restrained eaters. And a study with parents of toddlers found 20% of parents identified the presence of a quality seal as one of the reasons for their purchase of toddler formula rather than cow’s milk.

Food packaging often contains words that imply the food contains certain ingredients, or has been prepared in a way, that makes it healthier (or at least better than similar foods).

But many of the words – such as “healthy” or “natural” – have no legal or formal meaning. While the Australian New Zealand Food Standards Code regulates the use of specific health and nutrient content claims, it doesn’t regulate or define these loose terms.

“Weasel claims” describe modifiers that negate the claims that follow them. This allows manufacturers to avoid allegations of breaching advertising or labelling regulations, while being such a commonly used word that it is overlooked by the consumer.

For example, Activia “can” help to reduce digestive discomfort - but did you read the fine print? It “can” help if you eat it twice a day and “… as part of a balanced diet and healthy lifestyle”.

Similarly, Berri Super Juice contains antioxidants which “help” fight free radicals (but so does whole fruit, which also contains more fibre).

Unfinished claims tell us the product is better than something – but not better than what. In food labelling, we really have to hunt for the “what”.

Fountain’s Smart Tomato Sauce still contains 114mg of salt per serving, while the brand’s regular tomato sauce contains 186mg (more than several other brands).

The Heart Foundation defines low-salt foods as those with less than 120mg per 100g; Fountain’s Smart tomato sauce has 410mg per 100ml. It does, however, have less sugar than many of its competitors.

So, if you are trying to reduce your sugar intake it may be a good choice, but if you are trying to reduce your sodium intake, look for one of the low-salt varieties and read the label very carefully (reduced is rarely synonymous with low).

Smiths' Thinly Cut potato chips contain 75% less fat than “chips cooked in 100% Palmolein Oil”. But they don’t contain less fat than Original Thins, Kettle, or most other brands on the market.

It’s also worth taking a close look at the recommended serving size – in both cases the nutrition information is based on a 27g serving, but Smiths' “single serve” pack is 45g (15.7g fat; one-fifth of an average adult’s recommended daily intake, or RDI).

A common strategy is to list a claim that is, in itself, completely true – but to list it in a way that suggests that this product is unique or unusual (when in reality it is no different to most foods in that category).

“All natural” and “no artificial colours and flavours” are appealing features for parents looking for snacks for their children. But most standard cheeses (including many packaged products such as cheese slices) also contain no artificial colours of flavours.

This is not to suggest that Bega Stringers are a bad product or that you shouldn’t buy them – just that you may want to think about the cost per serve compared to other cheeses that are equally healthy.

Like most lolly snakes, Starburst snakes are “99% fat free”. The old adage of “salt-sugar-fat” holds here; products that are low (or absent) in one are typically very high in another. In the case of lollies, it’s sugar.

As with the potato chips above, serving size is important. Those of us who can’t resist more than one snake might be surprised to realise that if we ate half the bag, we would have consumed two-thirds of our daily sugar intake (although we can’t blame the pack labelling for that!).

Sun-Rice Naturally Low GI White Rice illustrates this use of technically correct claims. Let’s start with “cholesterol free” – this is totally true, but all rice is cholesterol free.

The pack also states in very large, bright blue letters that it is “Low GI”. In much smaller letters that almost disappear against the colour of the package is the word “naturally”. This use of different colours to attract, or not attract, attention is a common marketing technique.

The product is indeed low GI, at 54 it is just below the cut-off of less than 55. But the “naturally” refers to the fact that what makes it low GI is the use of basmati rice rather than another variety, and other brands’ basmati rice would have a similar GI.


Everyone knows green smoothies are healthy, right? However…
Have you heard of a “red” smoothie? If not, check out this true story…

---> “Red” Smoothie Helps Alabama Girl Shed 80lbs!


Berri Super Juice proudly, and truthfully, claims it “contains no added sugar”. You may conclude from this that the sugar content is low, but a closer look at the nutrition information label may surprise you – a 200ml serve of this super juice contains 25.8g of sugar (29% of your recommended daily allowance).

While contentious, some have even suggested that there is a link between fruit juice and both obesity and metabolic disease, particularly for children. A better (and cheaper) way of obtaining the fruit polyphenols is to eat fruit.

Healthy sounding words are not only used as “claims” but are often used as brand names. This first struck me when I was looking for a snack at my local gym and noticed the “Healthy Cookies” on display; they had more sugar, more fat and less fibre than all of the others on sale (Healthy Cookies was the brand name).

Brand names are often seen as a key descriptor of the nature of the product. Research has found that people rate food as healthy or unhealthy based on pre-existing perceptions of the healthiness of a product category or descriptor, particularly among those who are watching their diet, and may thus select the unhealthier option based on its name or product category.

If, for example, you’re watching your weight, you may be attracted to the Go Natural Gluten Free Fruit & Nut Delight bar, assuming that it will be a healthier choice than a candy bar. But you might be surprised to note that it contains 932 kJ (11.0% of your RDI) and a whopping 13.6g of fat (10% of your RDI).

A 53g Mars bar contains slightly more calories (1020kJ) but a lot less fat (9.1g), although the Go Natural bar could argue for “healthier” fat given the 40% nut content.

So, can we really distinguish between healthy and unhealthy foods by looking at the wrappers?

The healthiest wrappers are made by nature, from the simple ones that can be eaten after washing (like apples and carrots) to those that need some disposal (like a banana or a fresh corn cob).

If you are buying your food wrapped in plastic or paper, it’s a little more complex. We need to see past the colours, pictures and cleverly-crafted claims and take a careful look at the ingredients and nutrition panel.

Sandra Jones is an ARC Future Fellow and receives funding from the Australian Research Council for her position and other research projects. She also receives funding from the Cancer Council Victoria, Cancer Institute NSW and FARE.

This article was originally published on The Conversation. Read the original article.

Editors note: Click here to Find a Local Farmer

A quick note from our founder-

Over the past year, my friend Dave at PaleoHacks has been working on a secret cookbook with world-renowned Le Cordon Bleu chef Peter Servold.

Well, today this new this new incredible Paleo Cookbook is finally available to be shipped right to your door for FREE

That's right -- as a special launch promotion, we're offering our brand new Paleo fat loss cookbook to you for free (Chef Pete lost 60 lbs using these recipes!) -- All you have to do is just cover a small shipping cost (international shipping is a bit more).

Get your FREE copy of Paleo Eats Here. (Grab this today, because we only ordered a small batch of these cookbooks for this freebie promotion, and they will sell out FAST!)

--> Get The Free Cookbook

Help us create more awareness! Please share this article...

FREE BOOK DOWNLOAD (Limited Offer)

ebook-cancer-causing-foods-full-size

Turmeric Fights Inflammation and Cancer:

Learn These 7 Easy Ways To Eat (and Drink) It

"Turmeric is one of the Most Powerful Natural Medicines Known to Man"

Yes, Send Me My Free Book
 

Do You Know Your Body’s Most Important Weight Loss Secret?

By J. Davis III

Category: HEALTH
Tags: HEALING | HEALTHY FATS | REMEDIES

trackingRecently, Doctor of Naturopathy, weight-loss expert and best-selling Amazon author Liz Swann Miller, creator of the Red Smoothie Detox Factor, revealed 2 of the secrets to easy, steady weight loss. Secrets the big food corporations do their best to hide from us.

Secret #1: Enjoy real food. Don’t fall for the lie that you have to deprive yourself to lose weight.

Secret #2: stop eating out. You will automatically eat less without even noticing.

Then start detoxing your body with tasty, nourishing smoothies that are just as easy on your wallet as they are easy to make.

Because a single day of enjoying Liz’ smoothies demonstrated the radical power of her superfood-packed red smoothies to make me feel incredibly good.

Now prepare yourself for one of the biggest weight loss secrets there is. A secret that, when you use it properly, can transform your body and your health.

You probably know most of us eat too much processed food. What you may not know is that it’s full of toxic chemicals and substandard, dirt-cheap ingredients designed to make you eat more…and force you to gain weight.

Here’s how it works...

“That stuff is just a lot of calories your body can’t use,” Liz told me, “Some are poison. And all these foods are stripped of the anti-oxidants and anti-inflammatories that help your body detox. The result? Your body expends huge amounts of calories to eliminate some toxins—the rest, it stores in your fat to protect you. This is why most people are hungry all the time. They’re not getting energy they need.”

“So… what’s going on with me? Why am I losing weight but not going hungry?”

Liz paused, then dropped the bombshell.

Your body is designed to burn fat. You just have to let it.

“What? I thought we were designed to store fat?!?” We were Skyping and I was practically shouting. Then I heard Liz say…

What good is a fat reserve if you can’t burn it?

Mind blown...

Liz continued: “You’re drinking smoothies packed with phytonutrients, anti-oxidants and anti-inflammatories that pull toxins out of you like a tractor beam. Allowing your body to burn those toxin-filled fat stores… and releasing tremendous amounts of stored energy.”

So that’s why I’m losing weight without going hungry.

Watch Liz’ free presentation. It’s packed with revolutionary weight loss information—information that works. Because it’s based on how nature works.

Click the button below only if you want to wear smaller clothes, breathe easier, move more freely and just plain feel better.

Because when you click here to watch Liz’ life-changing presentation, you’ll learn

  • Which calories help you lose weight…and which ones help you gain it…
  • The “diet” foods…some of them vegetables…that lead to weight gain and diabetes…
  • The “low-fat” foods that can dramatically increase your risk of cancer.
  • And the superfoods that rescue your body from this assault by detoxing you…

Revitalizing your metabolism so you can

Shed pounds as well as toxins, renew your body and reset your internal clock by up to 7 years.

For next the week only, Liz is offering the Red Smoothie Detox Factor at 50% off.

Because until now, the Red Smoothie Detox Factor has been available only to Liz’ private clients. But now that she’s perfected it to work for almost everyone, almost every time, Liz is sharing it with rest of us so we can feel better and look better.

So if you’re sick and tired of feeling sick and tired, do yourself a favor.

Get Red Smoothie Detox Factor before the price goes back up.

Because Liz offers a ridiculously good guarantee. You have 60 days to decide you love the Red Smoothie Detox Factor. If you don’t love it—for any reason, or even no reason at all —Liz will refund your money. 100%. No questions asked.

So go watch her presentation and get the Red Smoothie Detox Factor.

 

---> Learn more: Red Smoothie Detox


Natural Diabetes Treatment Works Better Than Prescription Drugs *PROOF*

By Richard Neal

Category: HEALTH
Tags: HEALING | REMEDIES | PREVENTION

According the latest statistics, diagnosed and undiagnosed diabetes in the United States is reaching epidemic levels:

Total: 29.1 million people or 9.3% of the population have diabetes.

Diagnosed: 21.0 million people.

Undiagnosed: 8.1 million people (27.8% of people with diabetes are undiagnosed).

Source: CDC Website

Drugs Treat Symptoms, Not Disease

Pharmaceutical companies have been trying to shut these doctors down simply for revealing the truth about diabetes.

Scientific studies have proven that type 2 diabetes can be reversed naturally - but this information has been hidden and suppressed for decades.

Diabetics can normalize blood sugar, and be taken off all medication and insulin injections completely naturally.

Doctors at the International Council for Truth in Medicine are revealing the truth about diabetes in a shocking new online presentation.

In 3 Weeks, 71% Type 2 Diabetics Were Taken off ALL Medication

96% of patients were able to stop all insulin injections and 81% achieved complete relief of painful neuropathy.

Groundbreaking research published by the University of Kentucky, University of California and Newscastle University prove that type 2 diabetes CAN be reversed.

Blood sugar normalizes... neuropathy pain goes away...

Doctors at the International Council for Truth in Medicine have perfected these techniques and helped tens of thousands of their patients end the need for medication and insulin injections 100% naturally.

You don't have to suffer anymore, Learn the truth about your diabetes and stop this disease dead in its tracks right now.

Groundbreaking New Research

Doctors at the International Council for Truth in Medicine are revealing the truth about diabetes that has been suppressed for over 21 years.

Last year they helped over 17,542 type 2 diabetics end the need for prescription drugs, insulin injections and blood sugar monitoring.

This year they're on track to help over 30,000.

In just a few weeks, 96% of their patients are able to stop ALL diabetes medication and insulin injections.

No more neuropathy pain, pricking your finger, or the need for expensive medication.

Learn about this groundbreaking new research here:

 

---> Learn more about this Natural Diabetes Treatment


#1 muscle that eliminates joint and back pain, anxiety and looking fat

By J. Davis III

Category: HEALTH
Tags: HEALING | PREVENTION

I bet you can’t guess which muscle in your body is the #1 muscle that eliminates joint and back pain, anxiety and looking fat.

This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.

If this “hidden” most powerful primal muscle is healthy, we are healthy.

posture.jpg

Is it:

a) Abs

b) Chest

c) Glutes

d) Hip Flexors

Take the quiz above and see if you got the correct answer!

P.S. Make sure you check out the next page to get to know the 10 simple moves that will bring vitality back into your life!

==> Click here to discover which “hidden survival muscle” will help you boost your energy levels, immune system, sexual function, strength and athletic performance permanently!

 

--> Find out the “hidden” most power survival muscle here…


More Health Resources:
  1. "Red" Smoothie Helps Alabama Girl Shed 80lbs!
  2. Thе Fastest Wау Tо Lose Weight In 4 Weeks
  3. #1 muscle that eliminates joint and back pain, anxiety and looking fat
  4. Your Birth Date + Name - Free Report
  5. The "Instant Switch" Law Of Attraction
  6. The 3 reasons you should NEVER eat wheat -- Yes, even "whole wheat"
  7. [PROOF] Reverse Diabetes with a “Pancreas Jumpstart”
  8. Why Some People LOOK Fat that Aren't
  9. Diabetes Destroyer System
  10. His wife REFUSED to let them amputate his legs!
  11. Unlock Your Hip Flexors
  12. Doctors Reversed Diabetes in Three Weeks

Help us create more awareness! Please share this article...

Take 2 minutes to help our project...?

You can absolutely help us make a difference RIGHT NOW! Here's how to help:
#1- Follow us on your favorite social site for important updates:   Facebook   Twitter   Pinterest
#2- Do a quick search of your Zip Code & RATE or SHARE just one Farm or Farmers Market near you

Enter your Zip Code and hit Search to find Farms & Farmers Markets:

If you see a listing for a business you know, please take a few seconds to give them a nice rating! And if you notice we are missing anyone it's really easy to Add A New Listing.

Thanks for reading, if you enjoyed this please share. And we're always intested in you comments. Thanks!