Mayo Wars: Hellmann’s Attacks a Non-GMO Start-Up Company Hot

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The food wars brought about by the ongoing movement for organic food, GMO free choices and transparency of ingredients have led to some rather interesting confrontations, and now that the big boys are feeling threatened by artisan food makers, things are becoming even more tense.

On one end of the spectrum is the venerable Hellmann’s Mayonnaise brand, which prides itself on being the most recognizable type of mayonnaise in the United States (Miracle Whip technically calls itself a dressing).

On the other end is an upstart company that does things the right way: the San Francisco-based ‘Just Mayo’ brand, an artisan company that prides itself on being both free from GMO ingredients and being a healthier option for vegans (as well as non-vegans).

The company’ has a growing reputation among consumers looking for a healthier, plant-based and non-GMO mayonnaise, but now what one food industry mega corporation says is their misuse of a common food term has them under fire in court.

Hellmann’s is going after a non-GMO mayo company.

Unilever to ‘Just Mayo:’ Stop Calling It That, Or Else

According to the lawsuit from Unilever, the parent company of Hellmann’s and many other Big Food brands, the ‘Just Mayo’ brand should not be allowed to use the word “mayo” in its sandwich spread’s name, saying that both dictionaries and federal regulators define mayonnaise as a spread that “contains eggs.”

The lawsuit also states according to The Washington Post that Unilever has been caused “irreparable harm” by the Just Mayo startup and wants parent company Hampton Creek to change its name, pull the product from store shelves and to pay Unilever damages worth three times the startup’s profits so far. 

Why is Hellmann’s Afraid of a Little Competition?

According to this article from the San Jose Mercury News, Hellmann’s is taking aim at Just Mayo because they seem to be worried they may steal some of their thunder, ie marketshare, by using the term.

“Consumers and cooks have an expectation that mayonnaise should both taste and perform like mayonnaise. Just Mayo does neither,” the complaint states, noting that Just Mayo’s oils separate when heated.

Just Mayo CEO Josh Tetrick said in the same article that his company is simply trying to produce plant-based versions of favorite foods whether they be mayo, cookies, or pastas.

So, is Hellmann’s more afraid of the naming issue or the fact that Just Mayo uses better, specifically non-GMO ingredients in stark contrast to its own product? That’s one question consumers will have to ask themselves next time they head to checkout line. Hellmann’s claims to use “simple ingredients” but the first one is soybean oil which is almost certainly GMO since it is not marked non-GMO and the vast majority of the U.S. crop is genetically modified. 

Until then, the lawsuit continues to garner headlines while leaving many folks scratching their heads over why Hellmann’s is so afraid of a little competition in a country where competition is supposed to be the norm. 

Note: While Just Mayo is Non-GMO Project Verified, it is also reportedly backed by Bill Gates, who has spent billions funding Monsanto and Pro-GMO initiatives much to the dismay of activists.  

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Do You Know Your Body’s Most Important Weight Loss Secret?

By J. Davis III

Category: HEALTH
Tags: HEALING | HEALTHY FATS | REMEDIES

trackingRecently, Doctor of Naturopathy, weight-loss expert and best-selling Amazon author Liz Swann Miller, creator of the Red Smoothie Detox Factor, revealed 2 of the secrets to easy, steady weight loss. Secrets the big food corporations do their best to hide from us.

Secret #1: Enjoy real food. Don’t fall for the lie that you have to deprive yourself to lose weight.

Secret #2: stop eating out. You will automatically eat less without even noticing.

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You probably know most of us eat too much processed food. What you may not know is that it’s full of toxic chemicals and substandard, dirt-cheap ingredients designed to make you eat more…and force you to gain weight.

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“That stuff is just a lot of calories your body can’t use,” Liz told me, “Some are poison. And all these foods are stripped of the anti-oxidants and anti-inflammatories that help your body detox. The result? Your body expends huge amounts of calories to eliminate some toxins—the rest, it stores in your fat to protect you. This is why most people are hungry all the time. They’re not getting energy they need.”

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Natural Diabetes Treatment Works Better Than Prescription Drugs *PROOF*

By Richard Neal

Category: HEALTH
Tags: HEALING | REMEDIES | PREVENTION

According the latest statistics, diagnosed and undiagnosed diabetes in the United States is reaching epidemic levels:

Total: 29.1 million people or 9.3% of the population have diabetes.

Diagnosed: 21.0 million people.

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Source: CDC Website

Drugs Treat Symptoms, Not Disease

Pharmaceutical companies have been trying to shut these doctors down simply for revealing the truth about diabetes.

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#1 muscle that eliminates joint and back pain, anxiety and looking fat

By J. Davis III

Category: HEALTH
Tags: HEALING | PREVENTION

I bet you can’t guess which muscle in your body is the #1 muscle that eliminates joint and back pain, anxiety and looking fat.

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Is it:

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c) Glutes

d) Hip Flexors

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More Health Resources:
  1. "Red" Smoothie Helps Alabama Girl Shed 80lbs!
  2. Thе Fastest Wау Tо Lose Weight In 4 Weeks
  3. #1 muscle that eliminates joint and back pain, anxiety and looking fat
  4. Your Birth Date + Name - Free Report
  5. The "Instant Switch" Law Of Attraction
  6. The 3 reasons you should NEVER eat wheat -- Yes, even "whole wheat"
  7. [PROOF] Reverse Diabetes with a “Pancreas Jumpstart”
  8. Why Some People LOOK Fat that Aren't
  9. Diabetes Destroyer System
  10. His wife REFUSED to let them amputate his legs!
  11. Unlock Your Hip Flexors
  12. Doctors Reversed Diabetes in Three Weeks

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