The massive Earthbound Farm organic produce corporation is expected to be sold to the WhiteWave Foods Company in a $600 million deal that has raised the eyebrows of organic consumers and advocates across the country.
WhiteWave spun off of Dean Foods, Inc. in 2012, the latter a company that has vehemently opposed GMO labeling with anti-labeling campaign donations. The company’s current CEO is Gregg Engles, the former CEO of Dean Foods, adding to distrust of the company among organic watchdog organization leaders like Mark Kastel. Kastel, the senior farm policy analyst at agricultural organization for the Cornucopia Institute, said that WhiteWave has done much to stretch the definition of “organic food” in this article from Food Safety News. He later went on to add that WhiteWave’s Horizon dairy label produces virtually all of their milk from massive 10,000-cow operations with the animals living in their own filth, diluting the meaning of the term organic.
Suspicious Track Record
Dean Foods is not listed as an owner of WhiteWave anymore, as the PR reps on Earthbound’s Facebook page have pointed out. But it’s hard not to be suspicious of the influence Dean Foods has has considering that its former CEO is at the helm of WhiteWave, isn’t it?
Dean Foods also notably converted Silk’s flagship soybean products from organic to “natural” without changing the packaging, except to remove the USDA organic symbol. The “natural” soybeans actually contained GMOs according to a Cornucopia Institute investigation. Eventually, Silk wised up and made key products Non-GMO Project Verified, but the damage was already done in the minds of consumers.
WhiteWave’s Engles released the following statement.
“With Horizon Organic and Earthbound Farm, WhiteWave will now provide the two most popular gateways for consumers to enter into the organic category – produce and dairy.”
Handling Facebook Feedback
Meanwhile, Earthbound continues to handle customer complaints on its Facebook page:
“During our nearly 30 years of farming organic fruits and vegetables, we’ve joined forces with some great partners along the way. It’s all been done to further our mission of providing the benefits of organic food to as many people as possible while serving as a positive catalyst for change. This transaction is another such partnership,” one rep. wrote in response to a customer inquiry about the sale.
As of right now, Earthbound is entirely organic and GMO-free, and virtually all of the produce they sell doesn’t have a commercial GMO equivalent yet anyway.
So should we continue to support the company? Personally I would buy from an alternative smaller-scale organic company if possible.
Dean Foods already has been shown to have sinister motives and the WhiteWave company has been shown to cut corners on organics. It’s hard to believe that Dean Foods doesn’t have some sort of say in the WhiteWave Co.’s operations considering the ties they still have, and we all know how desperate the big food companies have become due to the ongoing organic revolution.
What are the Alternatives?
The Organic Consumers Association has previously called for boycotts of Horizon and Silk, two WhiteWave properties. While a boycott of Earthbound isn’t quite necessary just yet, I would definitely feel better buying from smaller farms whenever possible, and to keep a close eye on this situation.